COPYWRITING — Philippe Ghabayen

“my interest in creative writing started through my love for French Literature and free-verse poetry.”

Fifi Abdou INTERVIEW

Interviewed the iconic Egyptian belly-dancer for Plastik Magazine, Fifi Abdou. Through this angle story, we navigate her illustrious career and impact on the dance scene, but also her unexpected revival as a social media sensation.

WITH ACCENTS

For this Dubai-based start-up, I worked on developing a name that mirrors its offering as an interior design curator promising to elevate every home. Also worked on website copywriting with the intent of making clients visualize their interior with an added flair.
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The SQUARE by CGA

“The Square,” upholstered in Bottega green, has elements from a traditional conversation pit, blended with contemporary design, integrating a green square — inside the cubic venue — emphasizing the square-within-a-square structure and creating a subtle arabesque pattern.
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Plastik magazine

Various viral pieces of content, articles, and videos created for print and online.

Pierre debusschere interview-plastik magazine

I have worked with Beyoncé for 7 years now, and every time we work together it is more and more of a collaboration; she is deeply involved which is great. She has the power to bring out the best in people: we are constantly pushing each other further.
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13 b.c

VI- Spellbound
Deep into the bushes appeared a beautiful Wild cat. I was smitten by her eyes, “follow me”- she purred. We held each other’s gaze, and I understood she was my spirit guide. We were communicating through telepathy, of things unheard of.
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“Capo” press release

Set on Batroun’s historic waterfront, the restaurant is imbued with warm tints and yellow accents that simulate natural sunlight. Classic white tablecloths give off a Brasserie feel, while elegant Iroko wood dominates the space from wall to ceiling, blending seamlessly with the terrace’s paneling and the Jordanian Travertino floor. (read more)

Interview with matthew quick for plastik magazine

matthew quick is a renowned australian artist who has won many awards for his brilliant work. quick's versatile style draws inspiration from the renaissance and surrealist movements, with a contemporary element that comes as a surprise: his work is inspired by the ideals of power and the ever-changing notions of what is considered beautiful.
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KINDOO SMART HOMES
WESBITE COPY

Here to change the way we experience spaces, Kindoo provides total control over who enters your premises and when. By turning any electric door into a smart door, Kindoo is the “Open Sesame” of our era. (read more)

Click on the magazine to see the full feature. — LOVE ANGELES
[an angle story on LA for plastik magazine]

Dive with us into a world that romanticizes riches, ostentation, and consumerism. The dichotomy of excess and emptiness is one that we deniably cherish and want to belong to: that's why we Love Angeles."

Click on the poem to see the Full lookbook or visit https://www.diamondogs.com/

Click to visit the website https://vmarjewelry.com/ for full copy.

The Thought Urinal

PHILIPPE GHABAYEN ©