MASHROU’ LEILA ALBUM DESIGN & LAUNCH

Mashrou’ Leila is an alternative band from the Middle East. Ibn el Leil is their 5th EP and their most controversial, meaning “The son of the night”. For their album design, we created The Cult of the night, complete with scriptures, commandments and rituals.

Awards:
Cannes Lions - Cyber Silver - Cyber Bronze - PR Bronze
Dubai Lynx - Interactive Grand Prix - Promo & Activation Grand Prix - Branded Content Gold - Direct Gold
New York Festivals - Integrated Gold - Direct Bronze - Online Film Bronze
One Show - Branded Use of Social Bronze
Facebook Awards - New Frontiers Silver

The album comes in a sleeve that you have to rip open to reveal the Deity of the night, Letus. 4 collectors posters are included with the Disk.

Watch the design case to see how the design was brought to life and made public for the fans to 3D print via a pop up website.

The visuals were brought to life at the launch concert of “Ibn El Leil” at the Barbican, London. Simultaneously, a party was thrown in Beirut for the launch, and a live feed of that party was streamed behind the musicians as part of the visual library of the concert. The idea was to bring the underground Lebanese scene to the forefront, and making them appear in mainstream local media when they are usually censored.

Agency: Leo Burnett Beirut

Creative Direction: Areej Mahmoud, Davina Atallah

Art Direction: Nadia Deghayli, Philippe Ghabayen

Illustrations: Fouad Mezher

Arabic Calligraphy: Ghaleb Hawila

3D Modeling & Rendering: Michele Durazzi (D - Arkroom)
Motion Graphics: Caustik Studios

3D Printing: The Rapid Manufactory Beirut.