SMIRNOFF PRINT CAMPAIGN/ACTIVATION

Smirnoff is a brand that is proudly inclusive; one that does not discriminate between races, orientation, social class, etc. The print campaign was put on LED billboards across the city at different times of the day, conveying 3 different drinking occasions: Happy Hour, Early House Party, and Club Party.

This campaign was supported by a mini activation, whereby posters plastered around Beirut invited people to FREE THE NIGHT from things like the dress code, the Valet Parking and the elusive Guestlist. People were invited to subscribe on a pop-up website to attend a party that breaks the norm. (Proposal)